Movie Studio: We need an agent or something for this scene. Let’s use that guy.
Fandom: Hey, who’s that guy? That guy is awesome! We love that guy!
Movie Studio: …what? Who? That guy? But he’s nobody. Wouldn’t you rather—
Movie Studio: But Tony Stark—
Movie Studio: Okay, well, I guess we could give him a name or something.
Fandom: WE LOVE AGENT COULSON!
Movie Studio: How the fuck—? Guys, come on. We gave you superheroes! Why are you hung up on Agent Coulson?
Fandom: Agent Coulson, Agent Coulson, Agent Coulson!
Movie Studio: God damn it, fine. Look, we’ll give him the most epic death scene in the series, okay? Would that make you happy?
Fandom: ~collective, blatant, epic refusal to acknowledge Coulson’s death~
Movie Studio: Jesus. Fine. Here, have a TV show.
So much this.